In our previous article – The Most Influential Japanese Fashion Brands you Need to Know – we mention how big a market Japan is when it comes to fashion. But beyond that, it is also a major source of inspiration for fashion brands. When it comes to street fashion, especially, since it allows a lot
Japan has always had its “cool factor”, and that goes from the otaku culture, its technology, but also applies heavily in arts and fashion. The Japanese have not only adapted foreign fashion and molded it as their own, they have themselves influenced fashion brands and trends in the world. The country has produced a number
If you have ever watched Japanese anime involving school life, or love stories, such as ‘Your name’ etc., I’m pretty sure that you have already seen yukata (浴衣). Yukata is Japanese traditional clothing and as a Japanese, I can guarantee you that most Japanese have put on a yukata at least once in their life.